The CMO CLUB Thought Leadership Summit, Nov 2009

Here's a summary of all the coverage from this year's CMO Club Summit in San Francisco. Thanks to all the CMOs that attended and engaged in the conversation. Already working on April 20-21, 2010 Summit in NYC

• Success of UGC videos: Users want to hear from users


• Photos from The CMO Club Summit San Francisco 2009


• Marketing 2.0: Harnessing the Cloud to Build a Sustainable Brand


• First step for CMOs, harness the power of the real-time web


• Engaging customers to create customer generated content for your company


• Best in class social media ideas for CMOs


• New customer engagement platforms


• CMOs as leaders for the company's growth agenda


• David Scott of MarketFish on lead generation


• Filmmaker Jon Landau on film bloggers


• 'Tune into your innovation team'


• Advantages of virtual events


• Social content marketing: The real stories of ROI


• On becoming customer centric


• How to make a virtual booth successful


• Amy Grant on maintaining her public persona over time


• Amy Grant builds houses with her "House of Love" tour


• Guy Kawasaki's Twitter tips for businesses


• Amy Grant on turning down a sponsorship offer from Cheerios


• Keynote: Guy Kawasaki "How to kick ass on Twitter"


• Virgin America on company wide customer engagement


• Moving from Physical to Virtual Events: Lessons Learned


• What are the challenges CMOs are wrestling with?


• Leveraging advanced technology to redefine marketing

Thanks to David Spark and Scott Plamondon of Spark Media Solutions for all their coverage of the event.