Came late to Twitter
Search for yourself or your company
This will let you see what people are saying about you, for good and bad, all day long. Not all of it is positive, but you learn as much from the negative as you do from the positive. And watch your competition too!
Note: As a marketer you must realize that when someone slams your product 99% of the time they have not tried your product. Just send them a free sample to turn them into a fan.New theory of marketing
- Inform. Don't me-form. Me-form is "my cat just rolled over." Inform is to provide content that your followers will find interesting and valuable. The goal is to have interesting links so people will retweet you.
- Create a constant stream of great content by putting an RSS feed into your Twitter feed. But only do this for content sites you truly trust and value.
- Always be linking to great content.
- Anytime someone mentions you, respond.
- Your ultimate goal is to be retweeted.
- Twitter for social networking. Don't just tweet personal stuff. You should be inform, not me form.
- You shouldn't repeat tweets. Not true. You can repeat by simply changing the wording of your tweets.
- You should not automatic feed. If it's valuable, it's worth it.
- You should not use ghost tweeters. Highly debatable. Kawasaki uses them and thinks they're OK. But if you're representing yourself, then you need to tweet it out.
- You cannot make everyone happy. If 10 are mad, there are probably 10,000 who love you. They are the silent majority. Do not let a tiny percent of people, angry, to affect your marketing. You need to ignore them.