First step for CMOs, harness the power of the real-time web

At the end of The CMO Club Summit, David Spark spoke with Matt Elders, VP Sales for Zuberance and Erin Hintz, VP, Worldwide Consumer Marketing for Symantec. Spark asked them what they got out of the conference and they pointed to Guy Kawasaki's presentation on Twitter and the need to harness the real-time web.