The guy who created all of McCain's ads explains what happened

Fred Davis, CEO of Strategic Perception, Inc., a political consulting firm spoke with me, David Spark, after his fantastic presentation at The CMO Club Peer to Peer Summit in San Francisco. I asked him given the legacy of George Bush, and the economy, how he dealt with creating advertising to strengthen John McCain's campaign.

Check out all coverage at The CMO Club Peer to Peer Summit.

Summary of all coverage at The CMO Club Peer to Peer Summit

David Spark here from Spark Media Solutions. I've been covering The CMO Club Peer to Peer Summit in San Francisco from November 6-7, 2008.

Here's a summary of all the coverage from the summit.

Posts

• Marketing John McCain plus Election Results Implications for CMOs
• Challenges for CMOs - Here's a list
• What's the formula for a successful CMO?
• CMO roundtable discussion on social media
• Insights on ROI from CMOs
• Meaningful Measurements and Monitoring for Real Success
• How Social Media, Corporate Social Responsibility, and Cause Marketing Work Together
• Pushing The Envelope on New Approaches/Ideas for Online Marketing
• Photos from The CMO Club Peer to Peer Summit
• Driving In-Market Success by Leading Organization Alignment
• Being a Better CMO
• CMO is a Credibility War Every Day

Videos

• The guy who created all of McCain's ads explains what happened
• CMO Club SF party video
• AdMob runs a successful 24-hour mobile ad test with Symantec
• Aprimo partners with Kodak on brand content management
• Improving the landing page experience for visitors
• SEM: Understand the entire experience of your visitor
• Develop revenue from your social media efforts
• Close sales cycles faster with ZoomInfo
• Tom Wieser of CGS on VirtualEvents365
• Drew Neisser of Renegade on what CMOs are doing in social media
• Evan Scott of Shumsky on Benchmarking
• Faith of Oodle and Leslie of ZipRealty on deploying social media

Pete Krainik Interviewed on "Be The Voice" Blog with David Spark

Interview by David Spark from Spark Media Solutions on the growth of The CMO CLUB.

http://bethevoiceblog.com/?p=14[3