The CMO Club : Helping CMOs become Better thru "CMOs only" Networking, Dinners and Summits: AdMob runs a successful 24-hour mobile ad test with Symantec

Friday, November 7, 2008

AdMob runs a successful 24-hour mobile ad test with Symantec

AdMob, the mobile ad company, ran a successful 24-hour only mobile ad campaign with Symantec. Tony Nethercutt of AdMob talked to me about how they wanted to score as many clickthroughs in 24 hours (they got 3000 at $.50 a click).

Check out all coverage at The CMO Club Peer to Peer Summit.

Posted by David Spark at 11:11 AM

Labels: admob, cause marketing, CMO, CMO Club meetings, CMO events, mobile advertising, symantec, tony Nethercutt

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Benefits and Services of The CMO CLUB

What makes us different? For CMOs, by CMOs, the Club is tailored precisely to the needs of the most senior marketing executives. Not just a place to post your resume, or get sold to, and more than a pool of marketing and vendor information, the Club gives members an exclusive “CMOs only” face to face and interactive setting to pose valuable questions and openly discuss the unique challenges we face as CMOs.

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Pete Krainik

Founder, The CMO Club

Pete brings over 25 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software Industries. Prior to founding The CMO Club, Pete served as AVAYA’s Global Vice President of Marketing, Chief Marketing Officer for DoubleClick, and GM of the Consumer Goods division of Siebel Systems, and 15 years at Mars, Inc. Pete started the club back in early 2006 and has grown to over 1200 members.