Friday, November 7, 2008

AdMob runs a successful 24-hour mobile ad test with Symantec

AdMob, the mobile ad company, ran a successful 24-hour only mobile ad campaign with Symantec. Tony Nethercutt of AdMob talked to me about how they wanted to score as many clickthroughs in 24 hours (they got 3000 at $.50 a click).

Check out all coverage at The CMO Club Peer to Peer Summit.

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