Thursday, November 6, 2008

Evan Scott of Shumsky on Benchmarking

Evan Scott, CMO of Shumsky discussed what he learned about the importance of benchmarking when you're setting up the ROI for your business. Scott references Heidi Melin's presentation, "Meaningful Measurements and Monitoring for Real Success."

Check out all coverage at The CMO Club Peer to Peer Summit.

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