Friday, November 7, 2008

The guy who created all of McCain's ads explains what happened

Fred Davis, CEO of Strategic Perception, Inc., a political consulting firm spoke with me, David Spark, after his fantastic presentation at The CMO Club Peer to Peer Summit in San Francisco. I asked him given the legacy of George Bush, and the economy, how he dealt with creating advertising to strengthen John McCain's campaign.

Check out all coverage at The CMO Club Peer to Peer Summit.

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