CMO CLUB Insights from CMOs Roundtable: Demand Generation in a Social Networking World

Jon Miller, CMO at Marketo, Paul Dunay Global head of Marketing for Services at Avaya, and Michael Damphousse, CMO/CEO at Greenleads share CMO Worthy insights on new approaches, considerations and trends plus the future of social media on demand generation.

Great conversation on the future of social ads, social search, and social commerce plus examples of who is doing it right, and an interesting conversation on the openess of executives to create trusted relationships thru social networks vs. email and phone calls.



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CMO CLUB Weekly Member Poll Results - The Changing Role of Corp/Brand Website with Social Networks

The results of last weeks poll are in. Our Corporate and Brand sites are still critical to our success but we are starting to use them to share our point of view within the social networking communities. 102 CMOs in the club responded:
BusinessWeek Post on CMO CLUB Weekly Poll Results
35.4% still focused on offers/content to attract customers to your site.
24.5% continue to evolve your site strategy as a conversation starter for sharing point of view that can be discussed/shared via social media.
22.5% don't see traffic moving off our sites.

The CMO CLUB Roundtable: Smarter Approaches to Cause Marketing

Cause Marketing CMO CLUB Roundtable Podcast with Bruce Burtch, CEO - The Cause Marketing Catalyst, Lee Fox, Founder - KooDooZ, and Sam Taylor, Founder - Reputation Dynamics. Three cause marketing experts share insights in a roundtable conversation hosted by Pete Krainik, Founder - The CMO CLUB.

Topics include:
1) CMO worthy definition of Cause Marketing
2) Best resources for measurement
3) Risks and Rewards for non-profits and brands
4) Importance of "brand-fit" between for-profit, not-for-profit, and cause
5) How Cause marketing affects consumer perceptions
6) Emerging causes
7) Closing Recommendations for CMOs.

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Contact info: Bruce Burtch - Bruce@bruceburtch.com , Lee Fox - lfox@KooDooZ.com , Sam Taylor - sam@reputation-dynamics.com

CMO Job Market Appears to be Turning Around

Based on a number of conversations and calls I have received the past two weeks on companies looking for CMOs ( or heads of marketing ), I think our job market is starting to expand again. I just counted as we have 12 new head of marketing positions posted in our jobs section in the last week alone from NYC, VA, Boston to California ( members only section at www.thecmoclub.com ). A number of CMOs in the club have taken new positions in the last two weeks as well. Again, this is based on phone calls from companies and recruiters reaching out to me to share jobs with CMOs in our club.

The CMO CLUB and BusinessWeek Weekly CMO Poll Results - Google has Little to Worry About from Yahoo/Microsoft

Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered only with time is whether the arrangement will mount a bigger challenge to Google’s dominance of the search ad business.

In last weeks poll of the the Club’s membership, we asked: What do you think will be the impact of the search deal between Yahoo! and Microsoft for your company? 102 CMOs responded.

BusinessWeek Blog Post on CMO CLUB Results