Monday, August 31, 2009

CMO CLUB Insights from CMOs Roundtable: Demand Generation in a Social Networking World

Jon Miller, CMO at Marketo, Paul Dunay Global head of Marketing for Services at Avaya, and Michael Damphousse, CMO/CEO at Greenleads share CMO Worthy insights on new approaches, considerations and trends plus the future of social media on demand generation.

Great conversation on the future of social ads, social search, and social commerce plus examples of who is doing it right, and an interesting conversation on the openess of executives to create trusted relationships thru social networks vs. email and phone calls.

MP3 File

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