Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered only with time is whether the arrangement will mount a bigger challenge to Google’s dominance of the search ad business.
In last weeks poll of the the Club’s membership, we asked: What do you think will be the impact of the search deal between Yahoo! and Microsoft for your company? 102 CMOs responded.
BusinessWeek Blog Post on CMO CLUB Results