CMO CLUB Weekly Member Poll Results - The Changing Role of Corp/Brand Website with Social Networks

The results of last weeks poll are in. Our Corporate and Brand sites are still critical to our success but we are starting to use them to share our point of view within the social networking communities. 102 CMOs in the club responded:
BusinessWeek Post on CMO CLUB Weekly Poll Results
35.4% still focused on offers/content to attract customers to your site.
24.5% continue to evolve your site strategy as a conversation starter for sharing point of view that can be discussed/shared via social media.
22.5% don't see traffic moving off our sites.