CMO CLUB Weekly Member Poll Results - Who do you have the Closest Relationship with in Your Company?

CMO CLUB Weekly Poll Results in BusinessWeek

Two-thirds said the CEO. But the poll also showed an opportunity. Only 4% said their closest relationship was with the CFO. One of the reasons CMO is so short is that C-suite execs don’t see the return-on-investment of the CMO’s activities. Stands to reason that if CMOs were better at creating allies with the CFO and finance staff, tenures might be longer.


106 CMOs responded:

67% CEO/President
23% Head of Sales
6% COO
4% CFO
0% CIO


A few Quotes from CMOs in the club who responded:

“Absolutely my CEO. He is the only one who truly understands my mission and expertise”

“My first reaction was CEO, but then I started wondering if he would agree with my perspective”

“My CEO brought me in and knows what I can do.”

“I’m closest with my VP sales. She and I drive the company growth and are looked to by CEO for just that.”

“I’m spending more time with my CFO these days but we come at it from such a different perspective in some ways we are further apart in our relationship than when he started.”

“CEO, no question. He drives the ship and my rapport with him is critical for the success of our customer engagement

CMO CLUB Weekly Member Poll Results - The Changing Role of Corp/Brand Website with Social Networks

The results of last weeks poll are in. Our Corporate and Brand sites are still critical to our success but we are starting to use them to share our point of view within the social networking communities. 102 CMOs in the club responded:
BusinessWeek Post on CMO CLUB Weekly Poll Results
35.4% still focused on offers/content to attract customers to your site.
24.5% continue to evolve your site strategy as a conversation starter for sharing point of view that can be discussed/shared via social media.
22.5% don't see traffic moving off our sites.

The CMO CLUB and BusinessWeek New Weekly Poll Results: Starbucks Right to Try New Format

Can I pour you some booze in your coffee? Starbucks, which has been struggling the last 18 months to find new relevance in a world where a latte can be had just about everywhere including McDonald’s, is expanding its retail empire to include a new format: The new coffeehouse is called 15th Ave. Coffee & Tea, and is an attempt by SBUX to create that serves beer and wine, coffee made from a hand-pressed espresso machine, poetry readings, etc. The new format store, if successful in Seattle, will grow into other cities.

Brand New Day and The CMO Club posed this question to the members of the CMO Club and the results were posted on BusinessWeek yesterday.

The CMO CLUB and BusinessWeek Post

CMO CLUB Week Poll - BusinessWeek Blog - McDonalds and Google Top Procter and Gamble for Brand Management

...Here is just released joint blog with BusinessWeek. Interesting.
CMO CLUB / BusinessWeek Post