Wednesday, August 19, 2009

The CMO CLUB Roundtable: Smarter Approaches to Cause Marketing

Cause Marketing CMO CLUB Roundtable Podcast with Bruce Burtch, CEO - The Cause Marketing Catalyst, Lee Fox, Founder - KooDooZ, and Sam Taylor, Founder - Reputation Dynamics. Three cause marketing experts share insights in a roundtable conversation hosted by Pete Krainik, Founder - The CMO CLUB.

Topics include:
1) CMO worthy definition of Cause Marketing
2) Best resources for measurement
3) Risks and Rewards for non-profits and brands
4) Importance of "brand-fit" between for-profit, not-for-profit, and cause
5) How Cause marketing affects consumer perceptions
6) Emerging causes
7) Closing Recommendations for CMOs.

MP3 File

Contact info: Bruce Burtch - , Lee Fox - , Sam Taylor -

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