CMO Club May '08: Summary

We just finished the second and last day of The CMO Club "You're Not Alone Anymore" Summit and already there's been so much coverage of the event. We've covered every session and conducted tons of interviews. The highlights so far for the event have been David Scott's lead generation presentation and the CMO breakout groups on lead generation, PR, and social media for which we have close to 30 minutes of coverage on video for you to watch.

• VIDEO: CMO Club May '08: Dave Scott of Entellium on business transformation to improve qualified leads
• VIDEO: CMO Club May '08: Kevin Joyce of Kodak on marketing as the critical force driving growth within the organization
• VIDEO: CMO Club May '08: Margaret Molloy of GLG on marketing as a strategic force in the business cycle
• VIDEO: CMO Club May '08: Tom Wieser of CGS on the practical advice of The CMO Club
• CMO Club May '08: CMOs live longer - career management panel
• CMO Club May '08: Leading Business Wide Change from the CMO Position
• CMO Club May '08: Characteristics of a CMO Superstar
  
• VIDEO: CMO Club May '08: Tom Wentworth of Interwoven explains how to capitalize on SEO/SEM with content, UI, and UX
  
• VIDEO: CMO Club May '08: Sri Raghavan explains marketing as a service
  
• VIDEO: CMO Club May '08: Richie Hecker explains The CMO Club media buying co-op
  
• VIDEO: CMO Club May '08: Mike Hecker explains all the enterprise marketing services offered by Aprimo
  
• VIDEO: CMO Club May '08: Erica Ewing explains the business value of Zoominfo
  
• VIDEO: CMO Club May '08: Bob Mahaffey, Xcelerate, on keeping the interactive experience short
  
• VIDEO: CMO Club May '08: Bill Jones, Air2Web, on successful mobile campaigns
  
• CMO Club May '08: Improving quality of leads through ROI analysis
  
• CMO Club May '08: Improving a confusing retail experience at the last three feet
  
• CMO Club May '08: Marketing as a service: shifting from intrusion to invitation
  
• CMO Club May '08: Pinpointing customer wants
  
• CMO Club May '08: Using Net Promoter Score to uncover buying behavior of "promoters" and "detractors"
  
• CMO Club May '08: Marketing: Selling goods and services are not enough. You need to create experiences.
  
• CMO Club May '08: Digital Video Effectiveness: Audience reach and engagement
  
• CMO Club May '08: Viral video formulas and creative video placement
  
• CMO Club May '08: Survey shows CMOs undaunted by recession
  
• VIDEO: CMO Club May '08: The CMO Club Roundtable
  
• CMO Club May '08: Putting social media into the mix of a total media/marketing campaign
  
• CMO Club May '08: Marketing 2.0: Your influencers are not necessarily your biggest buyers
  
• CMO Club May '08: Successful ROI through tailored CIO-only events
  
• CMO Club May '08: "You're Not Alone Anymore" Launches
  
• VIDEO: CMO Club May '08: Matt Cutler, Visible Measures offers advice on when to place ads in videos
  
• VIDEO: CMO Club May '08-Mitch Bishop of iRise on the endless ROI debate
  
• CMO Club May '08: Pre-party photos