VIDEO: CMO Club May '08-Mitch Bishop of iRise on the endless ROI debate

Mitch Bishop, CMO of iRise is opening today's "You're Not Alone Anymore" conference for The CMO Club. He's hoping for a good open discussion on measuring ROI. He admits the subject has been beaten to death and he's hoping with an open discussion it'll breathe some new life into the debate. We'll have coverage and let you know.