David Spark talks with Richie Hecker who has developed a CMO Club member-only media buying co-op. They have an impressive savings matrix.
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Join the club: http://www.thecmoclub.com/
CMO CLUB Thought Leadership Summit: http://www.thecmoclubsummit.com/
The CMO Club’s mission (www.thecmoclub.com) is to provide an environment of networking, insight, openness, and contribution for CMOs that enables its members to help each other become better CMOs. Exclusively for heads of marketing only (unlike other groups).
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