Wednesday, May 21, 2008
VIDEO: CMO Club May '08: Dave Scott of Entellium on business transformation to improve qualified leads
David Spark talks with Dave Scott, CMO at Entellium at the end of The CMO Club "You're Not Alone Anymore" Summit about speaking the CEO language of ROI. Do that, then you get buy in on the transformation that's needed. Make sure you check out all the information from Dave Scott's presentation.