It started as a Forum question and has grown to numerous phone calls and discussions at recent CMO CLUB Dinners. Below is a list of 13 Books recommended by multiply CMOs in the club:
1) Breakthrough Marketing Plans - Tim Calkins
2) Blue Ocean Strategy (many CMOs recommended this book)
3) Business Stripped Bare - Richard Branson
4) Clued In - Lou Carbone
5) Crucial Conversations - Patterson, McMillan and Switzler
6) Leading Change - John Kotter
7) Marketing Champions - Roy Young
8) Marketing Driven Strategy - George Day
9) Marketing Metaphoria - Gerald and Lindsey Zaltman
10) Talent is Overrated - Geoff Colvin
11) The End of Marketing as we Know It - Sergo Zyman
12) The New Influencers - Paul Gillin (many CMOs recommended this book)
13) Tuned In - Stoll, Meyers and Scott (B2B Focus)
What other ones do you recommend?
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