It started as a Forum question and has grown to numerous phone calls and discussions at recent CMO CLUB Dinners. Below is a list of 13 Books recommended by multiply CMOs in the club:
1) Breakthrough Marketing Plans - Tim Calkins
2) Blue Ocean Strategy (many CMOs recommended this book)
3) Business Stripped Bare - Richard Branson
4) Clued In - Lou Carbone
5) Crucial Conversations - Patterson, McMillan and Switzler
6) Leading Change - John Kotter
7) Marketing Champions - Roy Young
8) Marketing Driven Strategy - George Day
9) Marketing Metaphoria - Gerald and Lindsey Zaltman
10) Talent is Overrated - Geoff Colvin
11) The End of Marketing as we Know It - Sergo Zyman
12) The New Influencers - Paul Gillin (many CMOs recommended this book)
13) Tuned In - Stoll, Meyers and Scott (B2B Focus)
What other ones do you recommend?
Showing posts with label book. Show all posts
Showing posts with label book. Show all posts
Tuesday, January 27, 2009
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