Friday, October 24, 2008

Insights from CMOs: Mitch Bishop CMO iRise, Jarvie Cromwell CMO Storm Exchange,& Eileen Zichinno CMO JP Morgan Insights: Marketing in a Down Economy

Jarvis Cromwell, CMO - Storm Exchange, Mitch Bishop, CMO - iRise, and Eileen Zichinno, CMO - JP Morgan share their insights on marketing and marketing leadership in a down economy. Discussion topics include: CMO focus on trust and credibility, making your marketing organization more useful to the company, and the importance of being aggressive vs. risk adverse during these times. An excellent 25 minute conversation from three thought leaders in the CMO club.

MP3 File

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