Insights from CMOs: Patrick Adams, SVP - Bertelsmann Direct: Lack of Direct Response Discipline for Online Marketing

Pete Krainik interviews Patrick Adams, CMO at Bertelsmann Direct NA on the lack of discipline in direct response programs for online environments. Includes Examples, approaches that worked, lessons learned and key recommendations for CMOs that want to improve their direct response online programs. Recorded Oct 20, 2008.

MP3 File