Tuesday, September 23, 2008

Jeff Caswell, VP Danone (Evian Brand) - Inserting the Brand into Pop Culture

Jeff Caswell, VP Marketing at Danone (Evian Brand) shares insights on hot to insert brands into pop culture. Discussion includes key issues CMOs must overcome, where many marketers go wrong, examples of success, lessons learned, and final suggestions for CMOs. An excellent 25 minute discussion.

MP3 File

No comments: