Tuesday, September 23, 2008
Jeff Caswell, VP Danone (Evian Brand) - Inserting the Brand into Pop Culture
Jeff Caswell, VP Marketing at Danone (Evian Brand) shares insights on hot to insert brands into pop culture. Discussion includes key issues CMOs must overcome, where many marketers go wrong, examples of success, lessons learned, and final suggestions for CMOs. An excellent 25 minute discussion.