Jeff Caswell, VP Marketing at Danone (Evian Brand) shares insights on hot to insert brands into pop culture. Discussion includes key issues CMOs must overcome, where many marketers go wrong, examples of success, lessons learned, and final suggestions for CMOs. An excellent 25 minute discussion.
MP3 File
Showing posts with label evian. Show all posts
Showing posts with label evian. Show all posts
Tuesday, September 23, 2008
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