Evan Scott, CMO of Shumsky discussed what he learned about the importance of benchmarking when you're setting up the ROI for your business. Scott references Heidi Melin's presentation, "Meaningful Measurements and Monitoring for Real Success."
Check out all coverage at The CMO Club Peer to Peer Summit.
Showing posts with label evan scott. Show all posts
Showing posts with label evan scott. Show all posts
Thursday, November 6, 2008
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