Saturday, January 9, 2010

Weekly CMO CLUB Poll Results - Social Marketing and Segmentation top Priorities for Hiring

Here is the results of our just completed latest CMO CLUB member poll (144 CMOs responded)

39.2% - Social Marketing
29.7% - Segmentation and Database Marketing
14.9% - Industry Expertise
8.1% - Branding / Advertising
8.1% - Sales

A few Quotes from CMOs in the club who responded:

“The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.”

“I need someone that can work effectively with the growing group of so called “social marketing” experts, sifting through options, then managing these outsourced resources.”

“With reduced budgets and changing consumer patterns, our success is based on improved segmentation and smaller, more focused, higher impact programs. I need expertise to make this happen.”

“A few years back Industry expertise mattered more. Now it’s the science of customer engagement. I can always teach them about the industry.”

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