The CMO CLUB and BusinessWeek New Weekly Poll Results: Starbucks Right to Try New Format

Can I pour you some booze in your coffee? Starbucks, which has been struggling the last 18 months to find new relevance in a world where a latte can be had just about everywhere including McDonald’s, is expanding its retail empire to include a new format: The new coffeehouse is called 15th Ave. Coffee & Tea, and is an attempt by SBUX to create that serves beer and wine, coffee made from a hand-pressed espresso machine, poetry readings, etc. The new format store, if successful in Seattle, will grow into other cities.

Brand New Day and The CMO Club posed this question to the members of the CMO Club and the results were posted on BusinessWeek yesterday.

The CMO CLUB and BusinessWeek Post

Update CMO CLUB Sept Dinners - Check out the CMOs Speaking, Dinner Dates and Locations (Exclusively for Heads of Marketing)

The CMO CLUB September 2009 Dinner Schedule -

CMO CLUB Week Poll - BusinessWeek Blog - McDonalds and Google Top Procter and Gamble for Brand Management

...Here is just released joint blog with BusinessWeek. Interesting.
CMO CLUB / BusinessWeek Post

What do McDonalds, HP, Virgin America, and Walmart Have in Common - Guest Blog Post for BusinessWeek

My guest blog post for BusinessWeek this morning. Thanks to a number of CMOs in the club and Mark Bonchek for sharing insights. BusinessWeek Blog Post From The CMO CLUB

September CMO CLUB Dinners Announced - Register Today

"CMOs only" dinners for peer to peer networking, sharing ideas and helping each other be better CMOs. For CMOs and Heads of Marketing Only. Cocktails at 6 pm, dinner at 6:45 pm.

Boston, September 9th McCormick and Schmicks, 34 Columbus

New York City, September 10th McCormick and Schmicks,
Ave. of the Americas, NYC

Denver, September 14th McCormick's Fish House,
Denver

Los Angeles, September 16th 17th Street Cafe, Santa
Monica

San Diego, September 17th La Valencia Hotel, 1132
Prospect Street, La Jolla, CA

Minneapolis, September 21st Buca di Beppo, Downtown

Chicago, September 22nd McCormick and Schmicks,
Downtown

Dallas, September 23rd Buca di Beppo, Northpark

Philadelphia, September 28th TBD - Downtown

Washington, DC, September 29th TBD

Atlanta, September 30th TBD

North Carolina Research Triangle, October 1st TBD

CMO Thought Leadership Summit in SF, Nov 12-13

Register for Dinners Here