Pete Krainik shares latest CMO CLUB Weekly CMO Poll Question: What do you want to do next? Lots of CEO/GMs in Waiting

We just completed this weeks CMO poll question and over 50 CMOs weighed in on "What do you want to do next". The results:

1) 37% desire a CEO/GM position
2) 24% want a larger CMO position
3) 22% desire a CMO position in a new industry
4) 10% want to stay with their current position
5) 7% want to get into consulting.

61% CMOs responding desire a promotion to CEO/GM or larger CMO job. This is not surprising to me. As I host club dinners throughout the US I see the desire, passion, and most importantly, confidence in many CMOs for that next bigger opportunity.

Also only 10% want to stay in their current position. I grow tired of hearing industry statistics about the short tenure of CMOs and that they are losing their jobs more frequently than other CxOs. I'm seeing many CMOs leaving positions for bigger, better opportunities of their own accord, vs. being pushed out. If only 10% want to stay, then 90% desire something new in the not too distant future.

Finally, only 7% desire a move to consulting. Many of us consult on the side for extra cash or between gigs, but most of us appear to want a CMO or CEO position vs. consulting.

Any other suggestions or comments on these results?

Six Time Grammy Award Winning Singer-Songwriter John Legend to Perform and Speak at our CMO Thought Leadership Summit, May 19th in NYC

John Legend will be performing and leading a discussion on "Creating and Emotional connection with Fans" on May 19th at our Summit.

Details on the summit at www.thecmoclubsummit.com

If you are a CMO and haven't registered yet please do so at www.signmeup.com/62582
We are closing in on 70 CMOs attending.

Dana Theus to Lead CMO Roundtable Discussion on Leveraging Social Marketing at June 22nd CMO CLUB Dinner in Washington, DC

“Leveraging Social Marketing as CMO: New Ways to Build Credibility within your Organization”

Guest Speaker & CMO Round Table Discussion Leader:
Dana Theus, Principal Magus Consulting
Bio: http://www.magusconsulting.com/Dana_Theus_bio.html


McCormick and Schmicks
Monday, June 22nd
8484 Westpark Drive, McLean Virginia (Tyson’s Corner)
Drinks from 6:00 pm, Dinner and Roundtable Discussion at 6:45 pm

CMOs and heads of marketing can register at www.signmeup.com/63475

Come Join The World’s Best CMO Conversations.

Over 80 CMOs Expected at The CMO CLUB Thought Leadership Summit on May 19-20 in NYC

http://www.docstoc.com/docs/5162984/The-CMO-CLUB-May-Thought-Leadership-Summit-Agenda

Agenda, speakers, venue and registration details at www.thecmoclubsummit.com

Frank Bifulco, CMO The Home Depot to lead CMO Roundtable Session at Atlanta CMO CLUB Dinner on April 28

CMOs only dinner, networking, & round table discussion
to share ideas and help each other be better CMOs

“Building Credibility with your CEO”
Guest Speaker and CMO Round Table Discussion Leader:
Frank Bifulco—CMO
The Home Depot, Inc.

McCormicks and Schmicks
600 Ashwood Parkway, Atlanta
770.399.9900

Drinks from 6:00 pm, Dinner and Roundtable
Discussion at 6:45 pm

“The World’s Best CMO Conversations

Heads of marketing can register at www.signmeup.com/63475

Los Angeles CMO CLUB Dinner set for April 15

Los Angeles Area CMO Club Dinner
Wednesday, April 15th, 2009

Monsoon Cafe
1212 3rd Street Promenade, Santa Monica (310) 576.9996
Drinks from 6:00 pm, Dinner and Roundtable Discussion at 6:45 pm

CMO Round Table Speaker and Discussion Leader:
“Influencing the World’s Top Influencers through Social Media”
Michael Terpin, CEO SocialRadius

Heads of Marketing only

Register at www.signmeup.com/63475

CMO CLUB Announces new CMO Coaches Program for Members

We as CMOs are under significant pressure to lead the growth agenda for our company through the leadership of high performing marketing teams, providing marketing expertise, and leading organizational wide change. We receive a large amount of white papers, case studies, vendor seminars, and other content on marketing approaches, tools, and solutions. However, some of the most popular and valuable CMO CLUB roundtable discussions have been around specific areas of coaching to help you as CMOs be more effective in your jobs and more successful in your careers.

In response to the value of these discussions and the needs of CMOs in the club, I am please to announce a new program for club members, CMO Coaches. These coaches will provide specific expertise and lead an ongoing dialogue around their specific area for CMO CLUB members. Each coach will provide insights thru their blog posts, lead forum discussions based on interest and direction of CMOs in the club, and host a coast to coast conference call for any interested CMOs on a rotating set of issues/topics requested by CMOs in the club every few weeks. These calls are exclusively for CMOs in the club so the conversation and value will be ‘CMO Worthy”.

Our first three areas of interest and CMO coaches are:
1) Building Credibility (Patty Azzarello). Patty’s first post can be found at: http://www.thecmoclub.com/profiles/blogs/cmo-club-coaches-building
2) Talent Development (Peter McNally). Peter’s first post can be found at: http://www.thecmoclub.com/profiles/blogs/coaches-corner-talent
3) Executive Engagement (Mark Bonchek). Mark’s firsts post can be found at: http://www.thecmoclub.com/profiles/blogs/cmo-coach-executive-engagement

A schedule of upcoming conference calls and details on registering for calls can be found in the calendar section on the site. Please participate and share your requests with our coaches and join the forum discussions and CMO Conference calls.

Visit The CMO Club at: http://www.thecmoclub.com