Thursday, December 3, 2009

The CMO CLUB Weekly Poll Question: How is your marketing budget changing in 2010 vs. 2009?

146 CMOs responded:
32.9% - Increasing more than 10%
24.6% - Increasing 1-10%
23.3% - Same
13.7% - Decreasing more than 10%
5.5% - Decreasing 1-10%

A few Quotes from CMOs in the club who responded:
“Although not all the way back to 2008 budget levels I am gaining approval for increased budgets in 2010 to focus on re-hiring social media experts for the organization.”

“Given our profit numbers are back in line, slight increase in 2010 to focus on additional search and demand generation programs.”
“We had 25% reductions in marketing spend in 2009 vs. 2008. 15% increase in 2010 vs. 2009.”

“Given the price of print and online advertising is way down, we plan on increasing dollars in 2010 to increase our participation at improved ROI but with a focus on more precise customer segments for print and online spend.”

“No budget increases planned in 2010 but a move of resources from higher cost traditional items to lower cost, higher engagement programs in social networks – result – improved ROI.”