Friday, November 13, 2009
David Scott of MarketFish on lead generation
At the CMO Club Summit in San Francisco, David Spark interviews David Scott, CEO and Founder of MarketFish, a lead generation service. Scott talks about how the genesis for his company came from a suggestion at The CMO Club Summit less than two years ago. In addition, we talked about his lead generation business and the value blogging has brought to his business.
See where it all began. Here's my first interview with David Scott more than a year and a half ago at The CMO Club Summit in NYC.
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1 comment:
Great concept and idea, David. But target execs are not leads, but rather contacts. You need great content and consistent lead nurturing, as well as lead scoring.
For more information, read How to Find New Customers at http://www.findnewcustomers.net
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