Patty Azzarello, CMO Coach within The CMO CLUB led a active CMO roundtable call with 8 other CMOs on the topic of "Building Credibility and Relevance with your C-Level Stakeholders". A number of great topics covered include:
Delete “Brand” from Brand Strategy, it’s Business Strategy
Branding is not a Marketing Job, it’s everyone’s job
Translate vs. Educate (If you are always educating your peers on marketing then you are not relevant)
Your strategy is where you put your resources
What is your personal brand? Decide then reinforce with everything you do
Not only understand your CEOs key priorities, but use the words he/she uses to describe the priorities
You need to think through a function by function blueprint for branding across every department in the company.
Click hear to listen to Roundtable - MP3 File
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