Thursday, September 10, 2009
Amy Quigley, CMO Continuum - Boston CMO CLUB Dinner, Sept 2009, "Design Thinking for Marketing Innovation"
20 CMOs meet in Boston Last night and shared insights around new approached to innovation in their marketing organizations and companies. Amy Quigley from Continuum led the discussion and shared a number of great insights on the framework of design thinkings, examples of how the process has been used successfully at Reebok, P&G, Cisco, plus how CMOs should approach creating the right environment and communications programs for rollout within their companies. Here is a great short video of Amy sharing a few highlights from the CMO roundtable conversation.