Brian Harmon - Palo Alto Networks, Paul Dunay - Avaya, Jeff Ogden - Author, and Jon Miller - Marketo share insights on demand generation in this new social marketing environment. May 8 2009
MP3 File
Great discussion on the changing approach customers are taking for learning about companies and making decisions about buying products and solutions.
Highlights include:
- the changing role of sales and marketing in this lifecycle
- understanding your best sources of revenue across existing customers, new leads and lead nurturing
- the importance and approaches for truly understanding your customers
- setting expectations up front with sales on marketing's role and metrics for demand generation
- the intersection of brand and demand generation.
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