Weekly CMO CLUB Poll Results - Social Marketing and Segmentation top Priorities for Hiring

Here is the results of our just completed latest CMO CLUB member poll (144 CMOs responded)

39.2% - Social Marketing
29.7% - Segmentation and Database Marketing
14.9% - Industry Expertise
8.1% - Branding / Advertising
8.1% - Sales

A few Quotes from CMOs in the club who responded:

“The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.”

“I need someone that can work effectively with the growing group of so called “social marketing” experts, sifting through options, then managing these outsourced resources.”

“With reduced budgets and changing consumer patterns, our success is based on improved segmentation and smaller, more focused, higher impact programs. I need expertise to make this happen.”

“A few years back Industry expertise mattered more. Now it’s the science of customer engagement. I can always teach them about the industry.”

Dana Theus to Lead CMO Roundtable Discussion on Leveraging Social Marketing at June 22nd CMO CLUB Dinner in Washington, DC

“Leveraging Social Marketing as CMO: New Ways to Build Credibility within your Organization”

Guest Speaker & CMO Round Table Discussion Leader:
Dana Theus, Principal Magus Consulting
Bio: http://www.magusconsulting.com/Dana_Theus_bio.html


McCormick and Schmicks
Monday, June 22nd
8484 Westpark Drive, McLean Virginia (Tyson’s Corner)
Drinks from 6:00 pm, Dinner and Roundtable Discussion at 6:45 pm

CMOs and heads of marketing can register at www.signmeup.com/63475

Come Join The World’s Best CMO Conversations.