CMO CLUB Insights from CMOs Roundtable: Demand Generation in a Social Networking World

Jon Miller, CMO at Marketo, Paul Dunay Global head of Marketing for Services at Avaya, and Michael Damphousse, CMO/CEO at Greenleads share CMO Worthy insights on new approaches, considerations and trends plus the future of social media on demand generation.

Great conversation on the future of social ads, social search, and social commerce plus examples of who is doing it right, and an interesting conversation on the openess of executives to create trusted relationships thru social networks vs. email and phone calls.



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Insights From CMOs - Demand Generation

Brian Harmon - Palo Alto Networks, Paul Dunay - Avaya, Jeff Ogden - Author, and Jon Miller - Marketo share insights on demand generation in this new social marketing environment. May 8 2009

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Great discussion on the changing approach customers are taking for learning about companies and making decisions about buying products and solutions.

Highlights include:
- the changing role of sales and marketing in this lifecycle
- understanding your best sources of revenue across existing customers, new leads and lead nurturing
- the importance and approaches for truly understanding your customers
- setting expectations up front with sales on marketing's role and metrics for demand generation
- the intersection of brand and demand generation.