Sunday, April 11, 2010

The CMO CLUB Weekly Poll Results: How many board members including your CEO have significant marketing backgrounds?

120 CMOs responded:
50% 1 to 2 Board members
45% No Board members (0)
5% 3 to 5 Board members
0% 6 or more Board members

A few Quotes from CMOs in the club who responded:
“When I participate in board meetings I am the only legitimate marketing expert in the room. We have 3-4 ex CFOs, 2-3 ex Sales, and 2-3 ex HR but no Marketing.”

“The biggest challenge I have in leading the growth agenda is getting caught up in board and CEO discussions on tactical marketing where everyone has an opinion on marketing, vs the more important strategic customer engagement issues.”

“I like being the only marketing expert in the room. Even with a few one off questions, they look to me as the expert and tend to stay out of my way.”

“There is an increased interest from my CEO on bringing more customer or marketing expertise to the board vs. the CFO heavy board expertise today..”

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