Wednesday, March 3, 2010

CMO CLUB Weekly Poll Results: What personal CMO Coach would be most valuable to you? - Its All About Leading the Growth Agenda

101 CMOs responded:

43.2% - Leading Growth Agenda

21.6% - Global Expansion

13.7% - Building Credibility with CEO

13.7% - Raising Money

7.8% - Contract Negotiation

A few Quotes from CMOs in the club who responded:

“Leading the growth agenda is critical for me. Insights for new areas of growth and new approaches for finding and calculating growth is critical.”

“I need help in thinking about global expansion and this will help me lead the growth agenda for the company.”

“I understand all the marketing stuff but never raised money before. Moving from multi-billion dollar company to smaller, fast growth company has put “raising money” my biggest need for expertise.”

“Biggest change in CMOs the last few years is a move from campaign expertise to growth agenda expertise. This is where most of us need help and a common topic at CMO CLUB dinners.”

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