Tuesday, December 22, 2009

What is your most effective approach for hiring VPs and Directors in your marketing organization? - CMO Peer Networks Rule

This weeks CMO Poll results on best approaches for recruiting Marketing VPs and Directors. Peer networks by far the most effective for CMOs polled this week in the club.

102 CMOs responded:
51.0% - CMO Peer Networks
29.4% - Executive Recruiters
13.7% - Other
5.9% - Job Sites
0.0% - Marketing Publications/Sites

This weeks poll results show that CMO peer networks are the new executive recruiting source for CMOs. A few Quotes from CMOs in the club who responded:

“Executive recruiters used to be my main approach but the growth of the internet and social networks has given me a new route to hiring success”.

“Biggest change for me has been The CMO CLUB for finding new VPs for my organization. I filled 2 positions in the past year by sharing openings with other CMOs at local dinners.”

“I still use executive recruiters for key VP positions but use social networks for additional research on presented candidates”.

“WOM is what works for me now. No question a significant shift from years back”.

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