If you had a 10% increase in budget for 2nd half 2009, how would you spend it? CMOs at The CMO CLUB Summit Weigh In

I asked this question of the CMOs at our CMO CLUB Thought Leadership Summit this week with some interesting results:

1) 48% would spend incremental funds on demand generation programs/tools (both B2B and B2C)
2) 24% would spend it on additional headcount
3) 18% on social marketing programs.

Demand generation and customer acquisition remains the top priority for CMOs. Interestingly enough, the focus on demand generation is not just for B2B with many of the concepts and approches now of value and needed in B2C. Where would you spend a 10% budget increase?