Wednesday, October 8, 2008
Insights from CMOs: Pat Lapointe on Marketing Measurement
Pete Krainik interviews Pat Lapointe, Marketing Measurement Expert and Managing Partner, MarketingNPV. Topics include why measurement programs stall, ideas for turning around stalled programs, examples of companies doing it well, plus advice for CMOs with a desire to measure and improve marketing investment. 15 minute audo interview.