Friday, August 22, 2008

Insights from CMOs: Retaining and Motivating Marketing Stars

Michele Deziel CMO at Modiv Media, Ram Menon EVP Worldwide Marketing at Tibco, Warren Rifkind CMO at Community Loans of America, and Alex Romanovich CMO at EPAM share their insights and lessons learned on how to retain and motivate your marketing stars. Highlights of the discussion include specific examples of what worked and didn't work in their careers, what to do when someone announces they are leaving, and the types of assignments and responsibilities lead to motivated stars.

MP3 File

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