The CMO Club : Helping CMOs become Better thru "CMOs only" Networking, Dinners and Summits: Insights from CMOs: New Approaches for Demand Gen in B2B

Tuesday, August 12, 2008

Insights from CMOs: New Approaches for Demand Gen in B2B

David Scott, CEO Marketfish (recent CMO at Entellium), Tim Matthews, CMO PGP, Andrew Gaffney, CEO Demand Gen Report, and Pete Krainik, The CMO CLUB, discuss new approaches for improved demand gen in B2B. August 12, 2008

MP3 File

Posted by Pete Krainik at 1:34 PM

Labels: b2b, CMO, cmoclub, demandgen, gaffney, krainik, matthews, scott

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What CMOs are saying about The Club (short video)

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The CMO Club’s mission (www.thecmoclub.com) is to provide an environment of networking, insight, openness, and contribution for CMOs that enables its members to help each other become better CMOs. Exclusively for heads of marketing only (unlike other groups).

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Benefits and Services of The CMO CLUB

What makes us different? For CMOs, by CMOs, the Club is tailored precisely to the needs of the most senior marketing executives. Not just a place to post your resume, or get sold to, and more than a pool of marketing and vendor information, the Club gives members an exclusive “CMOs only” face to face and interactive setting to pose valuable questions and openly discuss the unique challenges we face as CMOs.

Details on benefits and services provided CMOs can be found at www.thecmoclub.com

Pete Krainik

Founder, The CMO Club

Pete brings over 25 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software Industries. Prior to founding The CMO Club, Pete served as AVAYA’s Global Vice President of Marketing, Chief Marketing Officer for DoubleClick, and GM of the Consumer Goods division of Siebel Systems, and 15 years at Mars, Inc. Pete started the club back in early 2006 and has grown to over 1200 members.