Friday, July 11, 2008

Insights from CMOs: SEM and SEO for CMOs

CMOs Max Kalehoff - Clickable, Bill Muller - iProspect, Robin Caputo - Ciber, and David Cumberbatch - SimpleTuition discuss specifics on how CMOs should leverage SEM and SEO within their business.

MP3 File

1 comment:

James said...

Excellent discussion, thank you. Helpful were the statistics relating to the integration of other media with SEM. I’d be interested in a session that explores that subject more deeply. The discussion around the expanded roll of the expert statistician was also helpful. -JN