Wednesday, October 24, 2007

November CMO CLUB Dinners Finalized

I am pleased to announce that we have finalized the locations and dates for CMO CLUB dinners in Palo Alto (Nov. 12th), Los Angeles (Nov. 13th), Seattle (Nov. 15th), Boston (Nov. 19th), and NYC area (Nov. 27th). Please see all upcoming CMO CLUB dinner invites below. We have some excellent speakers and locations lined up and our group has grown to over 480 CMOs.

For all our new CMOs to The CMO CLUB, we are simply a group of CMOs that get together for dinners throughout the US to share ideas and help each other be better CMOs. We have CMO driven agendas, locations, and participants passionate about the role of the CMO and the value we add to our organizations. If you haven’t already RSVP’d to me please do so as soon as possible as we have a only a few spots left for our NYC area and Palo Alto dinners and all the dinners are filling up quickly. The only cost is your dinner and drinks and we have a no vendor rule to ensure a “no hassle” evening for heads of marketing. Please pass the word on to other CMOs and have them RSVP to me directly if they would like to attend and dinner and/or be added to our CMO CLUB.

San Francisco Area CMO Club Dinner
Monday, November 12th, 2007
Zucca European, 541 Bryant Street, Palo Alto, CA 94301
Drinks from 6:00, Dinner at 7:00pm
Guest Speaker: Austin McGhie
“Successful Brand Positioning and Marketing Strategies: It’s all about Big Impact not Big Dollars”
Austin McGhie, heads up the Sterling strategy group on both coasts, calling on over 20 years of useful brand-building experience as client and consultant. Throughout his career he has worked closely with leading global clients such as Sony, Sears, Adobe, Clorox, Boeing, Westin Hotels, Microsoft, Nike, Levi Strauss, Red Bull and HP. For the five years prior to joining Sterling, Austin was CEO of Young & Rubicam, San Francisco.
Please RSVP to Pete Krainik at 908.342.1632 or

Los Angeles CMO Club Dinner
Tuesday, November 13th, 2007
Border Grill, 1445 4th Street, Santa Monica, CA 90401, 310.451.1655
Drinks from 6:00, Dinner at 7:00pm
Guest Speaker: John Hadl
“Leveraging Mobile Marketing: the Good, Bad and the Ugly - What Every CMO Should Know”
John Hadl, CEO Brand in Hand, is currently an adviser to many of the leading mobile companies and major brand marketers in the US. John is the strategic advisor to Procter & Gamble's Consumer Innovation group for mobile and is responsible for over 50 "in market" mobile campaigns for his various clients, making him one of the leading experts in the field of mobile marketing.
Please RSVP to Pete Krainik at 908.342.1632 or

Seattle area CMO Club Dinner
Thursday, November 15th, 2007
Troiani Ristorante Italiano Restaurant
1001 Third Avenue, Seattle, WA 98104 (206) 624-4060

Drinks from 6:00, Dinner at 7:00pm
Spend an evening with other CMOs sharing ideas, helping each other, and expanding your network. Topics will include “Word of Mouth” Marketing, leveraging new technologies for customer engagement, and driving company wide business change from the CMO position.
Please RSVP to Pete Krainik at 908.342.1632 or

Boston Area CMO Club Dinner
Monday, November 19th 2007
Pappa Razzi Restaurant
2 Wall Street, Burlington, MA (781.229.0100)
Drinks from 6:00, Dinner at 7:00pm
Spend an evening with other CMOs sharing ideas, helping each other, and expanding your network. Topics will include Marketing ROI metrics and dashboards, High Impact Brand Building with Limited Dollars, and CMO input on CMO CLUB activities in 2008.
Please RSVP to Pete Krainik at 908.342.1632 or

NYC Area CMO Club Dinner
Tuesday, November 27th, 2007
A Night with The New Jersey Nets Vs. Memphis Grizzlies
Continental Airlines Arena, East Rutherford, NJ
Dinner/Drinks/Speaker 5:30 pm followed by Game starting at 7:30 pm
Guest Speaker: Tom Glick, CMO, NJ Nets
“Engaging Sports Fans and Business Sponsors in a Web 2.0 World”
Tom Glick oversees and manages the overall marketing business operations of the Nets organization including ticket sales and service, marketing, corporate partnerships, communications and community relations. In addition, Glick is involved in developing the business and strategic marketing plan for the proposed new arena in Brooklyn that will ultimately be the home of the Nets.
Space is Limited to first 24 CMOs. Please RSVP to Pete Krainik at 908.342.1632 or

The word is out and I am receiving 5-10 CMO requests per week to join the group and upcoming dinners. Many of you have volunteered to help with upcoming dinners, helping shape our first ever CMO CLUB event scheduled for March 11 and 12 in NYC (save the date), and the expansion of our current CMO CLUB blog to a more valuable site for sharing ideas, seeking help from other CMOs, communicating CMO job opportunities, and sharing recommendations for vendors and marketing service providers. If you are interested in helping with the event and The CMO CLUB site, please let me know. Like our dinners these will be designed and developed by CMOs, for CMOs.

As a reminder, to help support the growth of the group I have created two Marketing Intern positions (one east coast, one west coast), to help plan, coordinate and execute the dinners. These are no compensation 6 month, part time, internships but should be extremely valuable to these marketing stars of the future for networking with CMOs and thought leaders in the industry. If you have a “star” in mind please let me know and I will provide you the job description.

As always, “You are not alone anymore”, feel free to share new discussion topics and speaker suggestions, and I look forward to seeing you soon.

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